Inspire New Zealand is a long-term democratic initiative led by Anew New Zealand and the NZ Foundation for Progress and Wellbeing. It empowers citizens to shape New Zealand’s future by shifting the national focus from economic growth to collective wellbeing, sustainability, and progress. The programme needed a strong visual identity and digital platform to bring its mission to life and engage a wide range of audiences including policymakers, civil society, and everyday citizens.
Opportunity
Anew New Zealand engaged me to create the full brand identity, website, and digital toolkit for Inspire New Zealand. I designed the logo, visual system, and supporting brand assets as well as the full website experience from information architecture and user flows to design and Webflow build.
The logo concept combines directional movement, symbolising new possibilities, with a motif inspired by traditional Māori weaving patterns. This references the cultural practice of gathering in the marae to discuss collective wellbeing and the future, anchoring the brand in community values.
I worked to ensure accessibility and clarity for a wide audience. User personas were developed to shape content strategy and design flow. The colour palette combines red, blue, black, and white with an orange gradient as a dynamic accent that signals warmth, momentum, and civic energy.
I also created branded collateral, including stationery and graphics, to support the programme’s communications toolkit.
Outcome
The Inspire New Zealand programme was launched with a confident and inclusive brand and digital platform that supported public participation, education, and long-term engagement around national wellbeing. The Inspire team required a robust CMS to manage evolving content, tools, and resources, which was built into the final Webflow delivery.
The visual identity honoured both future-facing momentum and traditional values, helping the initiative resonate across diverse communities. The programme ran successfully until it closed in 2023.
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