Three Oaks Organic produces premium organic and raw milk products with a strong commitment to animal welfare, regenerative farming, and full traceability. Despite their outstanding practices and loyal following, their online presence didn’t reflect the quality or credibility of their offering. Their existing website didn’t meet the unique requirements of their regulated raw milk business.
Opportunity
The project began with identifying the core audience needs: transparency, simplicity, and trust. I mapped out user flows tailored to both individual customers and wholesale partners, ensuring that regulatory information around raw milk was communicated clearly and naturally throughout the purchase journey. Customers needed clearer information about product handling, safety, and availability. Especially important due to the strict compliance requirements around selling raw dairy online in New Zealand.
To build trust and usability into the eCommerce experience, the new website emphasises:
Clean, intuitive navigation
Prominent product education touchpoints
Clear calls to action and availability updates
Optimised mobile layout and checkout
In parallel, I developed a brand identity that extended to packaging across their growing dairy range and kept consistency with the core font and colours that Three Oaks customers were familiar with. Labels were designed to be easily recognisable while communicating the organic, handcrafted nature of their products.
Outcome
The result is a modern online presence that balances storytelling with sales performance. The updated site captures the heart of the farm while making it easy for customers to learn, trust, and buy. The new packaging system extends this clarity and care into the physical product experience.
Custom Wordpress website
UX design optimised for regulatory compliance and conversions
Product packaging across multiple SKUs
Updated visual identity
Online revenue grew by 62% over two years following the redesign, reflecting the impact of a more strategic, conversion-focused digital experience. Feedback from customers has been overwhelmingly positive, with many praising the ease of use and the transparency of the information provided. Wholesale partners have also found the site an indispensable tool for understanding the brand and streamlining orders.
Interested in the process, outcomes, or a full case study? Get in touch, I’d love to share more.