Three Oaks Organic produces premium organic, raw milk products with a strong commitment to animal welfare, regenerative farming and full traceability. Despite their outstanding practices and loyal following, their online presence didn’t reflect the quality or credibility of their offering, and their existing website didn’t meet the unique requirements of their regulated raw milk business.

The project began with identifying the core audience needs: transparency, simplicity, and trust. I ensured that regulatory information around raw milk was communicated clearly and naturally throughout the purchase journey. Customers needed clearer information about product handling, safety and availability. Especially important due to the strict compliance requirements around selling raw dairy online.

To build trust and usability into the ecommerce experience, the new website emphasises:

• Clean, intuitive navigation

• Prominent product education touchpoints

• Clear calls to action and availability updates

• Optimised mobile layout and checkout

In parallel, I developed a brand identity that extended to packaging across their growing dairy range and kept consistency with the core font and colours that Three Oaks customers were familiar with. Labels were designed to be easily recognisable while communicating the organic, handcrafted nature of their products.