A growth designer bringing bold & brave visions to life.
A growth designer bringing bold & brave visions to life.
Recently, I've been scaling plant-based footwear at B-Corp certified Orba™ - Where the next era of shoes are made from nature.
Recently, I've been scaling plant-based footwear at B-Corp certified Orba™ - Where the next era of shoes are made from nature.
Selected work
2018 - Present
Selected work
2018 - Present
About Me
I partner with entrepreneurs, small enterprises and mission-led organisations to turn meaningful ideas into impactful products and experiences. In 2020, I co-founded Orba, a certified B Corporation on a mission to eliminate synthetics from footwear.
I partner with entrepreneurs, small enterprises and mission-led organisations to turn meaningful ideas into impactful products and experiences. In 2020, I co-founded Orba, a certified B Corporation on a mission to eliminate synthetics from footwear.
By combining strategic design thinking with hands-on execution, I help create products people love and tell your story to the people who care.
Having co-founded Orba™, a disruptive plant-based footwear brand, I understand the challenges and pressures of building something from scratch, and I approach every collaboration with that same empathy.
Sustainability, inclusiveness, and real-world impact are central to my work, paired with a practical understanding of business to ensure design decisions drive both purpose and results.
Originally from New Zealand, I studied Product Design in Auckland and am now based in London, where I channel that Kiwi 'can-do' attitude into solving design challenges.
By combining strategic design thinking with hands-on execution, I help create products people love and tell your story to the people who care.
Having co-founded Orba™, a disruptive plant-based footwear brand, I understand the challenges and pressures of building something from scratch, and I approach every collaboration with that same empathy.
Sustainability, inclusiveness, and real-world impact are central to my work, paired with a practical understanding of business to ensure design decisions drive both purpose and results.
Originally from New Zealand, I studied Product Design in Auckland and am now based in London, where I channel that Kiwi 'can-do' attitude into solving design challenges.
What I Do
A generalist by design, you can call on me to connect the dots across product, brand, marketing and the full digital and physical experience.
A generalist by design, you can call on me to connect the dots across product, brand, marketing and the full digital and physical experience.
Web Design
Design & Build
Landing Pages
eCommerce & CRO
Content Production
Web Design
Design & Build
Landing Pages
eCommerce & CRO
Content Production
Web Design
Design & Build
Landing Pages
eCommerce & CRO
Content Production
UX Design
User Research
Information Architecture
Project Management
User Testing
UX Design
User Research
Information Architecture
Project Management
User Testing
UX Design
User Research
Information Architecture
Project Management
User Testing
Branding
Logo Design
Creative Direction
Visual Identity
Copywriting
Branding
Logo Design
Creative Direction
Visual Identity
Copywriting
Branding
Logo Design
Creative Direction
Visual Identity
Copywriting
Graphic Design
Packaging
Slide Decks
Print Media
Graphic Design
Packaging
Slide Decks
Print Media
Graphic Design
Packaging
Slide Decks
Print Media
Digital Marketing
Meta Advertising
Email Marketing
Content Production
Digital Marketing
Meta Advertising
Email Marketing
Content Production
Digital Marketing
Meta Advertising
Email Marketing
Content Production
Recognition
Recognised for pioneering sustainable design at Orba, we were honoured for creating footwear that reduces waste.
Recognised for pioneering sustainable design at Orba, we were honoured for creating footwear that reduces waste.
Experiments
Visual Archive
Experiments
Visual Archive