I'm Sam, a designer helping the bold & the brave bring their creative visions to life.
I'm Sam, a designer helping the bold & the brave bring their creative visions to life.
Recently, I've been scaling plant-based footwear at B-Corp certified Orba™ - Where the next era of shoes are made from nature.
Recently, I've been scaling plant-based footwear at B-Corp certified Orba™ - Where the next era of shoes are made from nature.
Selected work
2018 - Present
Selected work
2018 - Present
About Me
My reason for being is to partner with entrepreneurs and businesses to turn meaningful ideas into impactful products and experiences. In 2020, I co-founded Orba, a certified B Corporation on a mission to eliminate synthetics from footwear and reduce industry waste.
My reason for being is to partner with entrepreneurs and businesses to turn meaningful ideas into impactful products and experiences. In 2020, I co-founded Orba, a certified B Corporation on a mission to eliminate synthetics from footwear and reduce industry waste.
By combining strategic design thinking with hands-on execution, I help create products people love and tell your story to the people who care.
Having co-founded Orba™, a disruptive plant-based footwear brand, I understand the challenges and pressures of building something from scratch, and I approach every collaboration with that same empathy.
Sustainability, inclusiveness, and real-world impact are central to my work, paired with a practical understanding of business to ensure design decisions drive both purpose and results.
Originally from New Zealand, I studied Product Design in Auckland and am now based in London, where I channel that Kiwi 'can-do' attitude into solving problems for mission-led businesses.
By combining strategic design thinking with hands-on execution, I help create products people love and tell your story to the people who care.
Having co-founded Orba™, a disruptive plant-based footwear brand, I understand the challenges and pressures of building something from scratch, and I approach every collaboration with that same empathy.
Sustainability, inclusiveness, and real-world impact are central to my work, paired with a practical understanding of business to ensure design decisions drive both purpose and results.
Originally from New Zealand, I studied Product Design in Auckland and am now based in London, where I channel that Kiwi 'can-do' attitude into solving problems for mission-led businesses.
What I Do
A generalist by design, you can call on me to connect the dots across product, packaging, brand, marketing and the full digital and physical experience. While keeping the user at the heart of every decision.
A generalist by design, you can call on me to connect the dots across product, packaging, brand, marketing and the full digital and physical experience. While keeping the user at the heart of every decision.
Web Design
Design & Build
Landing Pages
eCommerce / CRO
Content Production
Web Design
Design & Build
Landing Pages
eCommerce / CRO
Content Production
Web Design
Design & Build
Landing Pages
eCommerce / CRO
Content Production
UX Design
User Research
Information Architecture
Wireframes
Product Thinking
UX Design
User Research
Information Architecture
Wireframes
Product Thinking
UX Design
User Research
Information Architecture
Wireframes
Product Thinking
Brand Identity
Logo Design
Creative Direction
Visual Identity
Copywriting
Brand Guidelines
Brand Identity
Logo Design
Creative Direction
Visual Identity
Copywriting
Brand Guidelines
Brand Identity
Logo Design
Creative Direction
Visual Identity
Copywriting
Brand Guidelines
Graphic Design
Illustration
Pitch Decks
Packaging
Print
Graphic Design
Illustration
Pitch Decks
Packaging
Print
Graphic Design
Illustration
Pitch Decks
Packaging
Print
Industrial Design
Product Development
Project Management
User Testing
Industrial Design
Product Development
Project Management
User Testing
Industrial Design
Product Development
Project Management
User Testing
Digital Marketing
Meta Ads
Email Marketing
Social Media
Photography
Digital Marketing
Meta Ads
Email Marketing
Social Media
Photography
Digital Marketing
Meta Ads
Email Marketing
Social Media
Photography
Recognition
Recognised for pioneering sustainable design at Orba, we were honoured for creating footwear that reduces waste. Our world-first sneaker lowers environmental impact from manufacturing to disposal, while delivering comfort and style at scale.
Recognised for pioneering sustainable design at Orba, we were honoured for creating footwear that reduces waste. Our world-first sneaker lowers environmental impact from manufacturing to disposal, while delivering comfort and style at scale.
Experiments
Visual Archive
Experiments
Visual Archive